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Ethos Bridal Group

908 17 Ave SW T2T 0A3 Calgary (Alberta) · See map

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Located in Calgary, Alberta, Ethos Bridal Group is a company that specializes in providing the finest selection of wedding dresses for brides who are only looking for the best for themselves and their wedding party. With more than 40 years in the wedding industry, this company has the experience and know-how to assist brides in finding the perfect dress.


Stan and Haya Stein, along with Haya’s brothers, Sam and Hayim Hamborger, founded this company back in 1971 and have together since then to bring the highest quality looks to brides and their wedding parties.

Brands they work with

Among the designs offered by Ethos Bridal Group, you can find designs from:

  • Pronovias
  • Annarose
  • Paloma Blanca
  • Morilee
  • Alyce
  • Sophia Tolli
  • Julietta
  • David Tutera
  • Calla Blanche
  • Atelier Pronovias

Designs offered

Brides aren't the only ones who will find what they're looking for, even her bridesmaids and the mothers of the bride and groom will find many options to choose from! From the moment you say “yes to the dress” to the final touches of your beautiful gown they'll be with you every step of the way.

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4.3 of 5.0

41 Reviews for Ethos Bridal Group

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41 Ethos Bridal Group Reviews

Liz Tass

Married on 16/06/2018

  • Quality of service 5.0
  • Value 3.0
  • Professionalism 5.0
  • Responsiveness 5.0
  • Flexibility 4.0

I had a great experience with Ethos - the second time I went. The first time, it was really overwhelming but I went to a few other bridal shops in Calgary. I decided to go by myself one day and ... Read more actually try on some dresses and really see what I was drawn to. Kris, the sales associate helped me so much! She had great suggestions, friendly and was so easy to talk to! I ended up finding my dream dress with her. She had great ideas and helped me through this process! Love my dress and I can't wait for it to get here!

Anita Richardson

Married on 05/08/2017

  • Quality of service 5.0
  • Value 4.0
  • Professionalism 5.0
  • Responsiveness 5.0
  • Flexibility 5.0

Ethos was a much needed warm welcome compared to my other visits at bridal shops in Calgary. They were so welcoming and accommodating! I found the dress I loved, but I did not love the ... Read more off-the-shoulder sleeves it had. They told me they could customize the sleeves and then I decided that this was my dress! The final product was so stunning and exact;y what I wanted. My only point of advice is you don't have to get your dress altered there after you buy it - that was definitely a huge expense that I wasn't expecting - even though Vera who did my alterations was lovely! Overall I had the best experience there and all of the stylists are wonderful! Photos by Mariëlle Louize Photography.

Cindy Chomiak

Married on 09/06/2018

  • Quality of service 5.0
  • Value 5.0
  • Professionalism 5.0
  • Responsiveness 5.0
  • Flexibility 5.0

Went to Ethos twice with my daughter in search of her perfect dress! Both Niloo and Rhonda were so helpful and professional. They brought dress after dress without complaint, and kept the mudget in ... Read more mind. We were very satisfied with the service we received and the ladies at Ethos were so lovely when she made her choice!


Married on 14/12/2016

  • Quality of service 3.0
  • Value 1.0
  • Professionalism 3.0
  • Responsiveness 4.0
  • Flexibility 2.0

I found my dress there and loved it, and was under time pressure so bought it off the rack. Was overpriced though (cheaper to order it new elsewhere, I just didn't have time), and they pressured me ... Read more even more to order it quickly. And OMG the alterations costs were OUTRAGEOUS!!! I paid $1000 for the dress (off the rack) then the alterations (was 1 size too big) also cost $1000!!! They did a pretty good job overall, but it is actually far from perfect as the back is loose and wrinkles which it is not supposed to, and they put tacky looking hooks on the outside of the dress on the butt to bustle. If you need major alterations, get it priced first and consider going somewhere else. The veils are also way over-priced. Found one even prettier for 1/4 of the cost online.

Kimberley Cooper

Married on 27/08/2016

  • Quality of service 5.0
  • Value 5.0
  • Professionalism 5.0
  • Responsiveness 5.0
  • Flexibility 5.0

When I went into Ethos for my wedding dress it is not what I thought from the outside. It is a huge shop! When we arrived we were asked to take our shoes off which was no problem but I had my ... Read more grandmother with me and she was unable to and they were totally okay with that. I met with a lovely lady, she took me aside and we talked about my vision and what I wanted to look like and what styles I was looking at for myself to wear. We walked around the shop and she was showing me different dresses for me to try on, I was very overwhelmed with everything I basically let her put me into anything. All the dresses she pulled for me were beautiful and they fit my body type and my theme. She pulled one dress, a mermaid tulle dress which I was not too keen on but I tried it and that was the dress I bought. In the dressing room she was so helpful and answered all my questions and we started talking about my fiance and the wedding, she was able to keep me cool and calm. When you "Say yes to the Dress" they get you to ring a bell and everyone cheers for you, it was a very nice way to celebrate that. Before we left she gave me a beautiful garter for me to wear for my wedding. I strongly would recommend this bridal salon to anyone! They have an awesome team of ladies!

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