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Novelle Bridal Shop

12424-102 Ave T5N 0M1 Edmonton (Alberta) · See map

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At Novelle Bridal Shop, they swoon over love stories, enjoy new friendships, love to share laughs and have a passion for finding that perfect wedding dress. They believe each bride should be the centre of attention with all spotlights on them and will be there to support and help their brides shine. They aim to create the most memorable, enjoyable and personal experience for all our brides.

Designs offered

Let them help you find your dream dress with a complimentary personal consultation at Novelle Bridal Shop. Book a private appointment with a Novelle consultant for a totally dreamy shopping experience. They are a team of professional girly girls, who love everything bridal, and are dedicated to make you look and feel the best you can be on your wedding day. Novelle carries many of the biggest names in bridal fashion, including the following designers:

  • Berta
  • Muse by Berta
  • Allure
  • Made with Love
  • Mikaella
  • Sottero & Midgley
  • Blue Willow by Anne Barge
  • WTOO by Watters
  • Willowby by Watters
  • Eve of Milady
  • Pronovias and more

Accessories offered

Your wedding look will not be complete without the proper accessories! Find everything you need at Novelle Bridal Shop, including the following:

  • Bracelets
  • Earrings
  • Garters
  • Headpieces
  • Necklaces
  • Shoes
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4.8 of 5.0

38 Reviews for Novelle Bridal Shop

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38 Novelle Bridal Shop Reviews

Natalie Lewko

Getting married on 20/07/2019

  • Quality of service 5.0
  • Value 5.0
  • Professionalism 5.0
  • Responsiveness 5.0
  • Flexibility 5.0

Wonderful experience

Wonderful customer service. I had a lovely experience here. I highly recommend this boutique to my friends and family. It was a beautiful space and fantastic selection of gowns. Staff was polite and ... Read more helpful.

Kristen Senecal

Married on 16/06/2018

  • Quality of service 5.0
  • Value 5.0
  • Professionalism 5.0
  • Responsiveness 5.0
  • Flexibility 4.0

Best experience

The ladies at Novelle were lovely! They worked with my requests while also giving a couple alternatives that still fell within my checklist, if only to make sure certain options were out. The rooms ... Read more were comfy, private enough and cozy for groups. An all around wonderful experience for a once in a lifetime shopping trip!

Britni Voshell

Married on 12/08/2017

  • Quality of service 5.0
  • Value 5.0
  • Professionalism 5.0
  • Responsiveness 5.0
  • Flexibility 5.0

Finding a wedding dress is a bridal experience every bride deserves, and I can say novelle made that experience for me. It was the first and last boutique I went to, and my consultant even chose the ... Read more dress for me. I even bought my bridesmaid dresses from novelle. I wouldn’t have changed a thing. It was my favorite bridal experience-going into novelle. Everyone there is friendly and knowledgeable


Married on 23/06/2018

  • Quality of service 5.0
  • Value 5.0
  • Professionalism 5.0
  • Responsiveness 5.0
  • Flexibility 5.0

High Quality and Accommodating Service

I personally had a fantastic experience at Novelle from trying on wedding gowns and accessories, purchasing, fittings, etc. My dress came in on time and looked great! Roxane was our bridal consultant ... Read more and she was honest, not too pushy, and made our wedding dress shopping experience fun.

Tracy Tran

Married on 16/09/2017

  • Quality of service 3.0
  • Value 3.0
  • Professionalism 4.0
  • Responsiveness 5.0
  • Flexibility 5.0

Dream dress/ not so dreamy alterations

My experience with Novelle was very pleasant I decided to go to them due to convenience of attending appointments (initially I was going to purchase my dress in Toronto where I got married) My ... Read more consultant was Joanna she was very attentive and listened to my ideas. Everything was great until I decided to order my dress in my size. I was between a size 6 and 8 with the feedbacks it's better to be safe and go with 8 to make sure it fits as they make you confirm and sign that it's your responsibility pick the size. Fast forward about 3 months the dress came in and it was time for alterations. I arrived and met with the seamstress, they started to pin and tuck away. The more the fabric ruffled in order to 'smooth out' areas the pins were put on. After a shortening of bottom dress, sides taken in, straps added on, bra cups sewn in. I ended up with spending about 900 in costs. The try on appointment at one point I couldn't breathe as she took in way too much fabric which then needed to be added back on. Looking back at my photos, I can see where the alterations did not make the cut. A bit sad that a beautiful dress was made out to be not as fitting as a glove.

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