12424-102 Ave T5N 0M1 Edmonton (Alberta) · See map
Who do you provide services for?
Which of the following services do you provide?
Appointments only, Trunk shows
Which of the following items do you offer?
Bridal belts, Bridal gowns, Garters, Hair accessories, Jewellery, Sample gowns, Shoes, Undergarments, Veils
Which wedding dress designers do you carry in-store?
Berta, Eve of Milady, Allure, Mikaella, WTOO by Watters, Made with Love, Theia, Pronovias, Sottero & Midgley, Blue Willow by Anne Barge, Astrid and Mercedes
Which bridesmaid dress designers do you carry in-store?
Theia, Dessy, After Six, Studio Design
What is the average turnaround time for a bridal gown?
6 - 8 months
How often do you receive new bridal gowns?
What is your return policy?
Please select the price ranges for full-priced wedding gowns that can be regularly purchased in your store:
$1000 - $2499, $2500 - $3999, $4000 - $6499, $6500 - $7999, $8000+
How do you price dress alterations?
3 User photos
38 Novelle Bridal Shop Reviews
Getting married on 20/07/2019
Wonderful customer service. I had a lovely experience here. I highly recommend this boutique to my friends and family. It was a beautiful space and fantastic selection of gowns. Staff was polite and ... Read more helpful.
Married on 16/06/2018
The ladies at Novelle were lovely! They worked with my requests while also giving a couple alternatives that still fell within my checklist, if only to make sure certain options were out. The rooms ... Read more were comfy, private enough and cozy for groups. An all around wonderful experience for a once in a lifetime shopping trip!
Married on 12/08/2017
Finding a wedding dress is a bridal experience every bride deserves, and I can say novelle made that experience for me. It was the first and last boutique I went to, and my consultant even chose the ... Read more dress for me. I even bought my bridesmaid dresses from novelle. I wouldn’t have changed a thing. It was my favorite bridal experience-going into novelle. Everyone there is friendly and knowledgeable
Married on 23/06/2018
High Quality and Accommodating Service
I personally had a fantastic experience at Novelle from trying on wedding gowns and accessories, purchasing, fittings, etc. My dress came in on time and looked great! Roxane was our bridal consultant ... Read more and she was honest, not too pushy, and made our wedding dress shopping experience fun.
Married on 16/09/2017
Dream dress/ not so dreamy alterations
My experience with Novelle was very pleasant I decided to go to them due to convenience of attending appointments (initially I was going to purchase my dress in Toronto where I got married) My ... Read more consultant was Joanna she was very attentive and listened to my ideas. Everything was great until I decided to order my dress in my size. I was between a size 6 and 8 with the feedbacks it's better to be safe and go with 8 to make sure it fits as they make you confirm and sign that it's your responsibility pick the size. Fast forward about 3 months the dress came in and it was time for alterations. I arrived and met with the seamstress, they started to pin and tuck away. The more the fabric ruffled in order to 'smooth out' areas the pins were put on. After a shortening of bottom dress, sides taken in, straps added on, bra cups sewn in. I ended up with spending about 900 in costs. The try on appointment at one point I couldn't breathe as she took in way too much fabric which then needed to be added back on. Looking back at my photos, I can see where the alterations did not make the cut. A bit sad that a beautiful dress was made out to be not as fitting as a glove.
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